Reach Records Sponsors Newly Launched Black Independent Music Accelerator

Reach Records is a proud sponsor for the newly launched Black Independent Music Accelerator, created by The American Association of Independent Music (A2IM), a 501(c)(6) not-for-profit trade organization representing nearly 700 independent music labels. The Black Independent Music Accelerator is a fellowship grant initiative designed to amplify Black voices in the independent music community.

Reach Records’ SVP of Marketing, Marcus Hollinger will sit on the inaugural Advisory Council for the program.

“Being a part of this program is an important accomplishment for Reach Records,” says Hollinger. “We believe the Gospel compels us to seek the spiritual and material well-being of others. Sponsoring this program is just one way we felt we could leverage our platform to help other black-owned businesses get a jump start in the independent music industry.”

The initiative will provide a platform for Black-owned businesses in the music industry, delivering greater visibility, networking, and mentorship opportunities for burgeoning business owners. Because financial barriers often pose significant obstacles for minority-owned, independent music businesses, BIMA offers subsidized yearly dues to A2IM, as well as complimentary tickets to annual events such as Indie Week, a four-day international conference and networking event aimed at maximizing the global impact of independent music.

 

In addition, fellowship benefits include label-to-label mentorship within the A2IM community as well as an opportunity to build relationships with participating streaming platforms. BIMA will feature meetings with the A2IM staff and Board of Directors, as well as A2IM member-led mentorship sessions. Fellows will be invited to legal roundtables, sessions with SoundExchange, meetings with DSPs including Spotify and Amazon Music to discuss available marketing benefits, and additional meetings and programs soon to be announced.

The BIMA’s Advisory Council, will offer guidance and oversight on the project. Accompanying Hollinger on the council will be Troy Carter, Founder and CEO of Q&A; Fotemah Mba, Head of A&R, General Market at Cinq Music Group; Taryn Brown, Founding Principal at Taryn Brown + Company and Chrissy Nkemere, Senior Director of Streaming Marketing at Concord and Global Co-Chair Diversity & Inclusion/Board Member at Women in Music.

In order for independent music to thrive and continue to be at the forefront of innovation, A2IM believes it’s essential that the music community be diverse. As such, A2IM has been working to identify opportunities to boost and showcase the diversity in the independent industry, including among its own membership. A2IM’s 2020 Board of Directors is more diverse than ever, and BIMA will invest in the long-term growth of Black-owned music businesses and their leaders.

BIMA is presented in partnership with a long list of sponsors, including Spotify, Amazon Music, ADA, Made in Memphis Entertainment, Songtrust, Reach Records, Taryn Brown + Company, Tunecore, Materia Collective, AdRev, Symphonic Distribution, Soundexchange, and Vydia.

The 2021 application process for BIMA begins on January 19, 2021 and close on February 1, 2021. To apply or learn more, please visit www.a2im.org/bima.

courtesy of thechristianbeat.org

Reach Records Announces Latin Album Pre-Order

Reach Records, in partnership with No Apologies Music, feature the new single, “Dónde Están”, as the introductory statement from the upcoming 116 Latin album, “Sin Vergüenza” The album is available for pre-order on all digital outlets.

The lead single brings together performances and collaboration of artists including Manny Montes, Tedashii, 116, Cardec Drums, DJ Mykael V, Wxlf, Aklesso, Yavier Luisan, and Ada Betsabé.

DÓNDE ESTÁN and the whole project were created with the purpose and hope to bring two worlds together, Latino-Urbano and American Hip-Hop. Therefore, this song sets a collaborative and celebratory tone for Americans and Latinos alike, by unifying the Spanish and English languages, and incorporating Latino creators not just in the music, but in the art, videos, and creative process as well.

“Our purpose with the music and this first single is to put Latin music at the forefront, and to show listeners that Spanish Hip-Hop should be included for all to listen”, shares Jacob Cardec, the executive producer of the album. That is why DÓNDE ESTÁN is the first track on the album and introduces it as a shout out to Christian Latinos who love Hip Hop culture.

Commenting on the collaboration with No Apologies, Reach Co-Founder and President Lecrae said, “I’m a firm believer in authenticity and leveraging power for the sake of God and his people. God has blessed myself and Reach Records with an audience that needs an authentic representation of God in Latin culture. I could not do that but I have the power to leverage for No Apologies to do so. This is truly a picture of the body of Christ at work.”

On the other hand, it is not a secret or mystery that we are living in a season where the reality for so many is unfair, so this single wants to bring hope and pride through the lyrics. Pride that comes from knowing that we are loved by Christ just as we are, and wanting others to join and be part of that. “As Christians, we understand and put our hope, rest, and peace, in Jesus. However, if Jesus is not quite your lane, the longing for hope, rest, and peace are still quite inevitable, yet His invitation is always there”.

Courtesy of thechristianbeat.org

Reach Records Accused Again!

Recently Aha Gazelle and 1kphew release their music video “x10” which looks familiar with BrvndonP and Mission “Barely Finished”.

Watch the intros of both songs::

BrvndonPMission “Barely Finished” came out two years prior “x10”.

When people are bigger, some will believe them because they have the reach no pun intended. Maybe someone within the Reach camp not necessarily 1kphew or Aha Gazelle, the music director could have stolen the idea. It wouldn’t carry much weight if they hadn’t been accused prior similar situations. J. Monty accused Tedashii of taking a line, Derek Minor openly said they stole his idea “III part series”. If Derek Minor can say that and he was once signed to Reach, then it certainly there’s validity to it. J.Monty has been to those circles before and had the same sentiments. Mission just wants some acknowledgements to it. It’s the third time happening now. What could be the reason to Reach records doing this?

Reach Records Announces CHH Collab Project

Reach records are releasing a project dropping this friday. People are calling it a playlist with some of the terms reach use like created and curated. Jon keith also stated it was a project and so did Lecrae.

#Summer19

”Summer is heating up. New 116 project drops Friday #Summer19 #newmusic”, Says Lecrae

This project has a ton of features, and collabs on it. They did this on their christmas project last year. They also have focused on new talents and no features on God Over Money and Reflection Music Group artists.